Flow. Adapt.
Connect.
That’s how I design.
I’m Hyunji Chae, a multidisciplinary designer
shaping fluid, adaptive, and meaningful experiences.
THE PERSONAL IDENTITY COLLECTION ↗
Selected work.
Different perspectives.
Six projects across digital experiences,
brand identities, and objects with a story.
Campus Dining
Rhode
Resilient Bloom
Mushroom Records
Florée
LEMONE
PERSONAL, BY DESIGN.I design ideas
into experiences.
I’m a multidisciplinary designer exploring the intersection of branding, digital experiences, and visual storytelling. My work spans UX/UI, branding, marketing, and graphic design.
I’m drawn to how design flows through perception — how it shapes what we feel, how brands communicate, and how systems guide behavior. To me, design is a fluid, strategic force that connects people, ideas, and businesses.
Creativity & strategyI balance visual creativity with a clear purpose, audience, and story.
Thoughtful collaborationI value different perspectives, exchanging ideas, and an open creative process.
A personal touchI bring curiosity and personality to the details that make design feel intentional and human.
My name,
in another form.
My logo begins with 채 (Chae), my surname written in Hangul. I reimagined its letterforms as an abstract symbol that brings together my Korean surname and the first letter of my English first name, Hyunji.
The top stroke of ㅊ becomes a circle, while its lower strokes become a triangular form. The vowel ㅐ echoes the shape of an H and merges with that triangle, connecting both parts of my name in a single, personal mark.